Saturday, February 5, 2011

What is Digital Marketing?

The concept of digital marketing has been around for quite some time now, but there is still a blurry line when it comes to its apt and precise understanding. Digital marketing is a lot broader concept than mere search engine optimization (SEO), pay per click or banner advertising. The world of digital marketing is incomplete without RSS, emails, fax and voice broadcast, video streams, podcast, blogging, wireless and instant messaging, and more.

One must understand that digital marketing is not about traditional forms of marketing or promotion like radio, television, print, or billboards. These mediums are not capable of providing an immediate response or feedback. There might be cases when someone reverts, but there is no precise way to get the exact number of people who saw or read a particular advertisement. Statistics, surveys and data are collected, but that comes a lot after an advertisement has made its initial impact.

Digital marketing revolves around the world of Internet, which has evolved as the most potent communicative as well as marketing medium in the modern era. Internet can be used to ‘push’ a message to prospective clients or customers via IM, email, RSS, or ‘pull’ content serving as a banner and pay per click search items. Concisely, digital marketing is a blend of ‘push’ and ‘pull’ Internet technologies to implement marketing campaigns. As everything happens digitally, a reporting engine can be layered in a campaign allowing an enterprise to see how the campaign is performing in real-time, such as how, what, and how long a particular campaign is being viewed, and other actions like purchases made and response rates. However, one should keep in mind that digital marketing evolves constantly and new innovative technologies are created all the time. WiFi, phone web access, broadband internet, are rapidly replacing the traditional means of marketing, a trend that is bound to amplify as the web matures.

Lead Zoomer, is a digital marketing company, which will help your business to grow one lead at a time. Lead Zoomer is a SEO marketing company in India where technology and revenue growth meet. The company will provide you a 360 degree marketing and branding approach for optimum communication and measurable results, which is demonstrated by the numerous clients they have worked with over the years.

Therefore, it can be said that digital marketing is certainly a potent weapon to trigger a rapid growth in your business. Make sure you are ready to take full benefit of it and watch your revenues soar higher and higher.

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