Tuesday, May 17, 2011
Friday, April 15, 2011
LeoTechnosoft Launches a Unique Platform for Photojournalists
LeoTechnosoft, one of the leading IT service providers in India, has developed a unique first-of-its-kind platform for photojournalists to share their work and raise funds for upcoming projects. The portal has been developed using Liferay platform where photojournalists can submit projects for crowdfunding by the public. For its dependability, cost effectiveness and potential to support the development of innovative internet-based applications, Liferay portal is increasingly being used in industries across the globe to meet their most challenging information technology needs.
“Crowdfunding basically is kind of online fundraising and it has already proven successful in a number of fields, like music, film and grassroots development aid. However, the platform will provide crowdfunding facility to photojournalists for the first time ever. Now, individuals can complete projects they care about by pooling resources. And the best part is that photojournalists, with the help of this social communication portal, can directly communicate with the funders,” says Satyen Jain, CEO of Leo Technosoft.
Professional photojournalists need to send in a story proposal together with a detailed budget estimate, which will be reviewed and judged by board of advisors consisting of photography and journalism experts. Photographers whose projects are selected for funding through the portal keep the full rights and control over their images and the finished projects will be displayed on the homepage. Individuals can also make a contribution towards a project via Paypal.
Leo Technosoft created this unique social communication platform to meet the needs of the rapidly expanding sector of photojournalism. With the launch of the portal, photo journalists across the globe can share their work and generate funds for their upcoming projects.
About Leo Technosoft- Leo TechnoSoft is a hybrid Software Product Development Company based in India, US and UK. It empowers different organizations to attain cost effective product development in SaaS environment.
Leo Technosoft’s prime focus is on reducing ISV in-house product development expenses while delivering quality services. With a global presence with offices in India, USA and UK, Leo TechnoSoft is armed to meet client’s needs regardless of their location. This has made the organization a preferred partner-of-choice for small and medium sized companies looking for on-time delivery and high quality product development solutions.
To know more about Liferay Portal Development visit - http://www.leotechnosoft.net/liferay-portal-development.aspx
For Further Enquiry:
Contact - 407-965-5509
Email – enquiry@leosys.net
Address:
8000 S. Orange Avenue,
Suite101 Orlando,
Florida 32824
“Crowdfunding basically is kind of online fundraising and it has already proven successful in a number of fields, like music, film and grassroots development aid. However, the platform will provide crowdfunding facility to photojournalists for the first time ever. Now, individuals can complete projects they care about by pooling resources. And the best part is that photojournalists, with the help of this social communication portal, can directly communicate with the funders,” says Satyen Jain, CEO of Leo Technosoft.
Professional photojournalists need to send in a story proposal together with a detailed budget estimate, which will be reviewed and judged by board of advisors consisting of photography and journalism experts. Photographers whose projects are selected for funding through the portal keep the full rights and control over their images and the finished projects will be displayed on the homepage. Individuals can also make a contribution towards a project via Paypal.
Leo Technosoft created this unique social communication platform to meet the needs of the rapidly expanding sector of photojournalism. With the launch of the portal, photo journalists across the globe can share their work and generate funds for their upcoming projects.
About Leo Technosoft- Leo TechnoSoft is a hybrid Software Product Development Company based in India, US and UK. It empowers different organizations to attain cost effective product development in SaaS environment.
Leo Technosoft’s prime focus is on reducing ISV in-house product development expenses while delivering quality services. With a global presence with offices in India, USA and UK, Leo TechnoSoft is armed to meet client’s needs regardless of their location. This has made the organization a preferred partner-of-choice for small and medium sized companies looking for on-time delivery and high quality product development solutions.
To know more about Liferay Portal Development visit - http://www.leotechnosoft.net/liferay-portal-development.aspx
For Further Enquiry:
Contact - 407-965-5509
Email – enquiry@leosys.net
Address:
8000 S. Orange Avenue,
Suite101 Orlando,
Florida 32824
Thursday, March 17, 2011
Understanding Business Cycles and How They Relate to SEO – A SPN Exclusive Article
As the song by The Byrds goes “To everything – turn, turn, turn/There is a season – turn, turn, turn/And a time for every purpose under heaven.” The same principle applies to Internet marketing – different aspects of Internet marketing campaigns run on different cycles. These business cycles have to be understood and accounted for when developing any SEO strategy, because they can directly affect the success of the campaign. While one company’s business cycles may greatly differ from another, especially when comparing B2B companies with B2C businesses, the bottom line is that you have to be aware of your own company’s business cycles to more effectively measure SEO success.
There are three main types of business cycles a company should keep track of: the sales cycle, the conversion cycle, and the SEO cycle.
The sales cycle begins the moment a company gets a lead. It could be a phone call from a prospective customer or client, someone submitting an online form and so forth. Each business has to decide when they are dealing with a real lead that is worth pursuing. The sales cycle doesn’t stop until that lead has either gone cold or been successfully closed. Some leads may remain active for months as potential clients hem and haw over making the final purchasing decision. Depending on the complexity of the products and services your company sells (medical testing equipment versus office supplies, for example), your business sales cycle could take a few days or even up to a year to complete. E-commerce sites typically have a much shorter sales cycle since visitors arrived at that site with the driven intent to make a purchase. Typically, the more expensive and complex the product/service being sold, the longer the sales process takes.
So how does the sales cycle relate to a company’s SEO? Let’s say your company sells scientific equipment used in chemistry labs. Your average sales cycle from getting the lead to closing the sale takes about nine months. If it takes you six months to really ramp up your SEO activities (from on-site optimization to really working through a strong link building plan), you can’t judge if the SEO efforts are having any effect on your business until nine months after they are in full swing. You have to allow for your average sales cycle to occur, since that’s how long it takes to see ROI anyway. Deciding a few months in that your SEO campaign isn’t delivering any new leads is preemptive, and you can cut the legs out from under what could have been a very successful plan.
The conversion cycle is all about prompting website visitors to action. This is a common point of failure for a lot of websites, but B2B sites in particular seem to have the hardest time. What is the goal of your site? What actions do you want visitors to take once they find your site? A site has to lead visitors down a predetermined path and encourage them with the appropriate call-to-action. If the goal of a site is to get visitors to pick up the phone, there better be a phone number listed everywhere. Don’t make it hard for visitors to act or find the information they need to turn into a lead for your business. Offering demos is a great way for B2B websites to start a relationship with visitors and engage them to start the sales cycle.
Many argue that SEO shouldn’t worry about the conversion cycle, that SEO is just about delivering the traffic. They argue that it’s the website owner’s job to see that traffic gets converted into leads. But SEO professionals and marketers in general have to be accountable for every dollar of the marketing budget. They have to prove that SEO is worth the investment of time, money, and manpower. A good conversion rate is essential to proving ROI. Sites need to be built so as to not sacrifice the brand in favor of SEO, or SEO in favor of the brand. SEO and user-experience go hand-in-hand when it comes to conversion.
The SEO cycle is how long it takes for a site to start seeing their SEO efforts be rewarded with better ranking for targeted keywords in the search engines. A company’s SEO cycle ties into several factors: the level of competition, the past and current SEO efforts of competitors, and the room for growth available. Websites often find themselves facing two common scenarios when they are trying to determine their SEO cycle.
Scenario one: the competition is dominating the search engines. Even if you work in a small, niche industry, one competitor who incorporated SEO into their Internet marketing a few years ago has carved out a pretty sturdy place for themselves in the rankings. They have the trust of the search engines and own top ranking spots for industry keywords. If you find yourself facing this kind of scenario, be prepared to buckle down for the long haul. Your site is the new kid on the block trying to usurp the king of the playground.
Scenario two: what every site should hope for when they begin their SEO – no one is doing a good job! Regardless of industry size or level of competition, if no other company is dominating the online space, this is the perfect opportunity for your company to seize ownership. If your site has been online for a long time (5+ years or so), it already has a good level of trust with the search engines. Even basic SEO tactics can help propel the site to the top spots of the SERP. This scenario also gives you more room to go after competitive industry keywords and win.
Business cycles vary from industry to industry, company to company. They depend on the type of product being sold, whether a site is B2B or B2C and the amount of competition in the field. But sales cycles, conversion cycles and SEO cycles are all critical components of any Internet marketing plan. They can directly affect the success of your SEO efforts and should always be considered when evaluating the overall outcome of your online marketing campaigns. Failing to take them into consideration could mean you end up stopping a campaign just as it was starting to gain momentum.
--------------------------------------------------------------------------------
Nick Stamoulis is the President and Founder of Brick Marketing, a Internet marketing and SEO consulting firm in Boston, MA. With over 12 years of industry experience, Nick Stamoulis shares his knowledge by posting daily updates to his blog, the Search Engine Optimization Journal (or SEO Journal) and publishing the Brick Marketing SEO Newsletter. Contact Nick at 781-350 or nick@brickmarketing.com
There are three main types of business cycles a company should keep track of: the sales cycle, the conversion cycle, and the SEO cycle.
The sales cycle begins the moment a company gets a lead. It could be a phone call from a prospective customer or client, someone submitting an online form and so forth. Each business has to decide when they are dealing with a real lead that is worth pursuing. The sales cycle doesn’t stop until that lead has either gone cold or been successfully closed. Some leads may remain active for months as potential clients hem and haw over making the final purchasing decision. Depending on the complexity of the products and services your company sells (medical testing equipment versus office supplies, for example), your business sales cycle could take a few days or even up to a year to complete. E-commerce sites typically have a much shorter sales cycle since visitors arrived at that site with the driven intent to make a purchase. Typically, the more expensive and complex the product/service being sold, the longer the sales process takes.
So how does the sales cycle relate to a company’s SEO? Let’s say your company sells scientific equipment used in chemistry labs. Your average sales cycle from getting the lead to closing the sale takes about nine months. If it takes you six months to really ramp up your SEO activities (from on-site optimization to really working through a strong link building plan), you can’t judge if the SEO efforts are having any effect on your business until nine months after they are in full swing. You have to allow for your average sales cycle to occur, since that’s how long it takes to see ROI anyway. Deciding a few months in that your SEO campaign isn’t delivering any new leads is preemptive, and you can cut the legs out from under what could have been a very successful plan.
The conversion cycle is all about prompting website visitors to action. This is a common point of failure for a lot of websites, but B2B sites in particular seem to have the hardest time. What is the goal of your site? What actions do you want visitors to take once they find your site? A site has to lead visitors down a predetermined path and encourage them with the appropriate call-to-action. If the goal of a site is to get visitors to pick up the phone, there better be a phone number listed everywhere. Don’t make it hard for visitors to act or find the information they need to turn into a lead for your business. Offering demos is a great way for B2B websites to start a relationship with visitors and engage them to start the sales cycle.
Many argue that SEO shouldn’t worry about the conversion cycle, that SEO is just about delivering the traffic. They argue that it’s the website owner’s job to see that traffic gets converted into leads. But SEO professionals and marketers in general have to be accountable for every dollar of the marketing budget. They have to prove that SEO is worth the investment of time, money, and manpower. A good conversion rate is essential to proving ROI. Sites need to be built so as to not sacrifice the brand in favor of SEO, or SEO in favor of the brand. SEO and user-experience go hand-in-hand when it comes to conversion.
The SEO cycle is how long it takes for a site to start seeing their SEO efforts be rewarded with better ranking for targeted keywords in the search engines. A company’s SEO cycle ties into several factors: the level of competition, the past and current SEO efforts of competitors, and the room for growth available. Websites often find themselves facing two common scenarios when they are trying to determine their SEO cycle.
Scenario one: the competition is dominating the search engines. Even if you work in a small, niche industry, one competitor who incorporated SEO into their Internet marketing a few years ago has carved out a pretty sturdy place for themselves in the rankings. They have the trust of the search engines and own top ranking spots for industry keywords. If you find yourself facing this kind of scenario, be prepared to buckle down for the long haul. Your site is the new kid on the block trying to usurp the king of the playground.
Scenario two: what every site should hope for when they begin their SEO – no one is doing a good job! Regardless of industry size or level of competition, if no other company is dominating the online space, this is the perfect opportunity for your company to seize ownership. If your site has been online for a long time (5+ years or so), it already has a good level of trust with the search engines. Even basic SEO tactics can help propel the site to the top spots of the SERP. This scenario also gives you more room to go after competitive industry keywords and win.
Business cycles vary from industry to industry, company to company. They depend on the type of product being sold, whether a site is B2B or B2C and the amount of competition in the field. But sales cycles, conversion cycles and SEO cycles are all critical components of any Internet marketing plan. They can directly affect the success of your SEO efforts and should always be considered when evaluating the overall outcome of your online marketing campaigns. Failing to take them into consideration could mean you end up stopping a campaign just as it was starting to gain momentum.
--------------------------------------------------------------------------------
Nick Stamoulis is the President and Founder of Brick Marketing, a Internet marketing and SEO consulting firm in Boston, MA. With over 12 years of industry experience, Nick Stamoulis shares his knowledge by posting daily updates to his blog, the Search Engine Optimization Journal (or SEO Journal) and publishing the Brick Marketing SEO Newsletter. Contact Nick at 781-350 or nick@brickmarketing.com
Wednesday, March 2, 2011
ASA extends remit to include digital marketing from tomorrow
ASA is currently paid to regulate online advertising such as banners and pop-up ads and paid search. Now you can also adjust the unpaid online marketing.
All UK based company websites, regardless of sector or the size of the company, will be governed by the UK Code of Non-broadcast Advertising, which includes rules to prevent advertisements that mislead, harm or offend.
Since 2008 the ASA has received more than 4,500 complaints about non-paid-for marketing on the internet. The expansion of its remit was agreed following a recommendation from the UK ad industry.
A spokesman for the ASA said the changes will not only be "good news" for consumers, but also be "good for business" as trusted marketing communications are more likely to work and deliver value.
The ASA can enforce sanctions against companies that are in breech of the rules, including naming and shaming the company, removing any paid-for search advertising that links to the offending website, or buying search advertising that highlights the advertiser's non-compliance.
An independent government commissioned review into the sexualisation of young people, published last February, recommended that the government extend the ASA's remit to include commercial websites.
The report noted that increasingly, media messages are being delivered via the internet, with companies spending millions on developing interactive advertisements on their commercial websites.
Source form :
http://www.campaignlive.co.uk/news/1057334/ASA-extends-remit-include-digital-marketing-tomorrow/
All UK based company websites, regardless of sector or the size of the company, will be governed by the UK Code of Non-broadcast Advertising, which includes rules to prevent advertisements that mislead, harm or offend.
Since 2008 the ASA has received more than 4,500 complaints about non-paid-for marketing on the internet. The expansion of its remit was agreed following a recommendation from the UK ad industry.
A spokesman for the ASA said the changes will not only be "good news" for consumers, but also be "good for business" as trusted marketing communications are more likely to work and deliver value.
The ASA can enforce sanctions against companies that are in breech of the rules, including naming and shaming the company, removing any paid-for search advertising that links to the offending website, or buying search advertising that highlights the advertiser's non-compliance.
An independent government commissioned review into the sexualisation of young people, published last February, recommended that the government extend the ASA's remit to include commercial websites.
The report noted that increasingly, media messages are being delivered via the internet, with companies spending millions on developing interactive advertisements on their commercial websites.
Source form :
http://www.campaignlive.co.uk/news/1057334/ASA-extends-remit-include-digital-marketing-tomorrow/
Saturday, February 5, 2011
What is Digital Marketing?
The concept of digital marketing has been around for quite some time now, but there is still a blurry line when it comes to its apt and precise understanding. Digital marketing is a lot broader concept than mere search engine optimization (SEO), pay per click or banner advertising. The world of digital marketing is incomplete without RSS, emails, fax and voice broadcast, video streams, podcast, blogging, wireless and instant messaging, and more.
One must understand that digital marketing is not about traditional forms of marketing or promotion like radio, television, print, or billboards. These mediums are not capable of providing an immediate response or feedback. There might be cases when someone reverts, but there is no precise way to get the exact number of people who saw or read a particular advertisement. Statistics, surveys and data are collected, but that comes a lot after an advertisement has made its initial impact.
Digital marketing revolves around the world of Internet, which has evolved as the most potent communicative as well as marketing medium in the modern era. Internet can be used to ‘push’ a message to prospective clients or customers via IM, email, RSS, or ‘pull’ content serving as a banner and pay per click search items. Concisely, digital marketing is a blend of ‘push’ and ‘pull’ Internet technologies to implement marketing campaigns. As everything happens digitally, a reporting engine can be layered in a campaign allowing an enterprise to see how the campaign is performing in real-time, such as how, what, and how long a particular campaign is being viewed, and other actions like purchases made and response rates. However, one should keep in mind that digital marketing evolves constantly and new innovative technologies are created all the time. WiFi, phone web access, broadband internet, are rapidly replacing the traditional means of marketing, a trend that is bound to amplify as the web matures.
Lead Zoomer, is a digital marketing company, which will help your business to grow one lead at a time. Lead Zoomer is a SEO marketing company in India where technology and revenue growth meet. The company will provide you a 360 degree marketing and branding approach for optimum communication and measurable results, which is demonstrated by the numerous clients they have worked with over the years.
Therefore, it can be said that digital marketing is certainly a potent weapon to trigger a rapid growth in your business. Make sure you are ready to take full benefit of it and watch your revenues soar higher and higher.
Wednesday, January 19, 2011
Best Keywords Research Tools for SEO
Best Keyword Research Tools for SEO Rockstars
With any new Search Engine Optimization (SEO) project, exploring the available keyword inventory is like choosing the best materials to build the foundation for your house. Would you build your house on sticks or clay or bricks? Whenever starting that process, if you’re as SEO rockstar you’ve got tools bookmarked or downloaded already. What if you’re just starting out and are spending time searching for “Best Keyword Research Tools” on the web? Well, save yourself some time and check these out. We use a combination for our SEO clients because none of them are perfect. It’s more about the strategy and semantics of the researcher and less about what the tool outputs. So try them all and feel free to add any I may have missed. Enjoy your keyword research, you SEO rockstars!
- Typo generator: http://tools.seobook.com/spelling/keywords-typos.cgi
- Wordtracker: http://www.wordtracker.com/
- KeywordMax: http://www.keywordmax.com/
- SpyFu: http://www.spyfu.com/
- Keyword discovery: http://www.keyworddiscovery.com/
- Adgrooroo: http://www.adgooroo.com/
- Google keyword tool: https://adwords.google.com/select/KeywordToolExternal
- Google Zeitgeist: http://www.google.com/intl/en/press/zeitgeist2008/
- Google Search-Based Keywords tool: http://www.google.com/sktool/
- Google Suggest Scraper tool: http://tools.seobook.com/general/keyword-information/
- Wordstream: http://www.wordstream.com/keywords
- Your Brain: Yes, you’d be surprised how great that thing on your shoulders does at generating useful keywords, slang, jargon, industry specific terminology, etc.
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